At About The Dog, we are committed to respecting and protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information, whether you engage with us online or visit one of our salon locations.

 

Who We Are

About The Dog is a group of luxury dog grooming salons and boutique pet shops. This Privacy Policy applies to all services provided through our website, in our salons, and via our customer communications.

 

What Data We Collect

In-store and Appointment Data:

• Name and contact information (email, phone number)

• Dog’s name, breed, grooming notes and history

• Appointment bookings and payment records

• Audio and video recordings (see below)

 

Website Data:

• IP address and browser information

• Website usage and analytics data

• Contact form submissions

• Email address (if you sign up for updates)

• Online orders and payment info (if applicable)

 

How We Collect Data

We collect personal data when you:

• Book or attend an appointment

• Contact us via phone, email, or our website

• Use our website or submit an enquiry form

• Subscribe to our newsletter

• Visit our premises (which may be monitored by CCTV)

• Speak with us on recorded phone lines

We also collect data automatically via cookies and analytics tools when you visit our website.

 

How We Use Your Data

We use your data to:

• Manage bookings and provide grooming services

• Respond to enquiries and provide customer support

• Send appointment reminders or updates

• Improve our website and services

• Provide relevant marketing (if you’ve opted in)

• Ensure safety and staff training through recordings

• Meet legal or regulatory obligations

 

Audio and Video Recording Policy

For safety, training and service quality, we may record:

• CCTV video in salon reception and grooming areas

• Audio and video in staff-only areas for staff development

• Telephone calls for monitoring and training purposes

These recordings are securely stored, only accessed by authorised staff, and kept for a limited time unless required for investigation.

 

Cookies and Website Tracking

Our website uses cookies and analytics tools to:

• Understand how visitors use the site

• Improve performance and user experience

• Store preferences for returning users

You can manage or disable cookies through your browser settings.

 

Legal Basis for Processing

We process your data on the basis of:

• Your consent

• Our contractual obligations

• Our legal obligations

• Our legitimate business interests

 

Sharing Your Information

We do not sell your data. We may share it with trusted third parties such as:

• Online booking or payment platforms

• Cloud storage and IT providers

• Marketing and email services (for opted-in users)

• Legal or regulatory authorities if required

All partners are contractually required to protect your information.

 

Data Retention

We only keep your data for as long as necessary:

• Customer and grooming records: up to 6 years

• Audio/video recordings: typically up to 90 days

• Marketing data: until you unsubscribe or request deletion

 

Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you

• Request corrections or deletions

• Object to or restrict processing

• Withdraw consent at any time

• Lodge a complaint with the Information Commissioner’s Office (ICO)

 

How We Protect Your Data

We implement strong security measures to protect your data, including:

• Secure systems and password protection

• Limited access to sensitive data

• Staff training on data handling

• Safe disposal of outdated records and recordings

 

Contact Us

To request access to your data, make a correction, or ask questions, please contact:

Data Protection Officer
About The Dog
[Insert Salon Address]
Email: [Insert Contact Email]
Phone: [Insert Phone Number]

 

Updates to This Policy

We may update this policy occasionally to reflect changes to our services or legal requirements. The most recent version will always be available on our website.